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Creative and Media

WJEC Level 1/2 Award in Creative and Media


The UK’s Creative Industries, which includes the film, television and music industries, are now worth £71.4 billion per year to the UK economy.  The UK creative industries are renowned across the globe driving growth, investment and tourism. The Creative Industries accounted for 1.68 million jobs in 2012, 5.6 per cent of the total number of jobs in the UK and employment increased by 8.6 per cent between 2011 and 2012 a much higher rate than for the UK Economy as a whole (0.7%).

The industry covers:

  • Advertising and marketing
  • Architecture
  • Crafts
  • Design: Product, Graphic and Fashion Design
  • Film, TV, video, radio and photography
  • IT, software and computer services
  • Publishing
  • Museums, Galleries and Libraries
  • Music, performing and visual arts.

People in the creative industries need to be able to propose and present ideas or solutions in response to briefs so that they can gain commissions or funding from clients for work on projects such as films, books, websites, adverts, exhibitions, events, etc. The creative industries are highly competitive, so proposals submitted should demonstrate good planning and appropriateness to a target audience. The ability to meet the set brief and communicate creative ideas effectively is very important in order to impress potential clients. When organisations such as the BBC commission series and other projects, they look for exciting, high quality proposals.

The WJEC Level 1/2 Award in Creative and Media has been designed to mainly support learners in schools and colleges who want to learn about  working in the creative industries.

It provides learners with a broad introduction to the sector and the types of career opportunities available.  It is mainly suitable as a foundation for further study.  This further study could provide learners with the awareness of the work and skills required of different types of job roles in the sector.  As a result, they may wish to start an apprenticeship or continue with their studies into higher education in order to pursue those job roles.

The units in these qualifications will provide learners with opportunities to access a range of Level 3 qualifications including:

  • GCE A levels in Art and Design, Media Studies and Performing Arts
  • Apprenticeships
  • Vocationally related qualifications in Art and Design, Media Studies and Performing Arts.

The qualification also provides the basis of learning from which to build towards National Occupational Standards (NOS) in the following suites:

  • Broadcasting and film
  • Community arts
  • Craft
  • Design
  • Technical theatre
  • Publishing, journalism and advertising.

There are no formal entry requirements for this qualification.  It is likely to be studied by 14-16 year olds in schools alongside GCSEs.  The range of units available would support learners’ progression from any study at Key Stage 3, as the skills based unit(s) allow learners to develop their skills from any starting point.

The qualification has been devised around the concept of a ‘plan, do, review’ approach to learning, where learners are introduced to a context for learning, review previous learning to plan activities, carry out activities and review outcomes and learning.  This approach mirrors many work-related activities in retail business and retail operations and also provides for learning in a range of contexts.  As such, the qualification provides learners with a broad appreciation of work in retail business-related industries and wider opportunities for progression into further education, employment or training.